Smart Merino

Chilling sea breeze....

Do you still visit the ocean in winter?  It’s often...
by Smart Merinoon February 04, 2017

London Calling...and Europe

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by Smart Merinoon October 30, 2016

Beanie there done that...Lake Bled, Slovenia is amazing during cold mornings....

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by Smart Merinoon October 23, 2016

Europe we are coming for you

#Excited Our UK stock is picked and on its way!...
by Smart Merinoon October 17, 2016

What adventures are on your bucket list?

We like to travel here at Smart Merino.  We love it so much that we don't know where we are going to be next year, next month or indeed next week.  For us it's important to be ready no mater what the climate.  This is why we believe our products are so amazing and versatile.  Simply roll up any of our products and put it in your bag or pocket and you have instant warmth available for when you need it.  And because all our products are made from 100% fine merino wool they wont be smelly like those cheap synthetic products out there.  Once you try merino you will be converted for life, trust us, we're professionals.

by Smart Merinoon October 15, 2016

Commuting can be too cold & too hot, not with Smart Merino

We know the issues when it comes with commuting, especially in London.  Whether you are cycling to work, catching the tube, waiting for a train that seems to never be on time or walking from the carpark which you're sure is the furthest possible point from your final destination it is important to feel comfortable no matter where your journey takes you.  That's why we love 100% pure merino so much, it is the perfect undershirt to have you covered not matter the situation.  Next time you are on that tube, look around and spot that one person who looks content with being there, that person is likely wearing merino and you wouldnt even know it.

by Smart Merinoon October 12, 2016


Originating from New Zealand, SMART MERINO specialise in superior quality ethically sourced New Zealand made men’s & women’s 100% merino wool base layers, thermals, lingerie, underwear, accessories & more.



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